Born from a passionate collaboration between Leslie Kellen, affectionately known as “The Legend of Blaye,” and his partner Clarissa Schaefer, owners of the boutique winery Étalon Rouge in Blaye, the « ICON » cuvée is the result of a blend crafted hand in hand, with precision, intuition, and shared vision. This partnership has given rise to an authentic wine, full of character, reflecting both their interpretation of the terroir and their deep appreciation for life’s simple, meaningful pleasures.

« ICON »  pays tribute to our shared passion for vintage cars, especially the legendary 2CV, a symbol of French ingenuity and popular audacity. Like this automotive icon, our cuvée celebrates creativity, understated elegance, and living tradition.

Just like Leslie — a South African expatriate with boundless energy who has brought international recognition to the wines of Bordeaux — « ICON »  embodies the meeting of cultures, the blending of expertise, and the sharing of passions. It stands as a tribute to timeless elegance, rolling heritage, and the love of things well made — whether mechanical or vinicultural.